With the digital age, came the birth of bloggers – the new digital age media army, with fashion and beauty warriors alike helping to set and develop trends around the globe. Every Monday, Wear Eponymous sits down to interview an up and coming blogger that has shown skill, quality and excellent blogging values.
This week, we interview Zoë Holman, fashion, beauty and lifestyle blogger at Zoë with Umlauts. Zoë launched her blog in January this year due to her passion for style, creative writing and photography, choosing to cater her blog for fashion and beauty enthusiasts with her personal touch of an alternative twist.
W.E: Hello Zoë ! Tell us a bit about you!
Zoë: Hello, and thank you for having me! To put it quite simply, I'm a 16 year old beauty and fashion lover, with a particular interest in more alternative stuff. I'm from the most rural place in Ireland that you can possibly imagine, so the pink hair and crazy make-up is a bit out of place! I'm a little bit strange, I talk a bit too much, I really love music, and I aspire to either go in to medicine or journalism. I just haven't quite decided which yet.
W.E: Why did you decide to begin blogging? Has it been a positive experience for you?
Zoë: I'd been posting pictures on Instagram for ages, which always had a really positive response and I gained quite a big following. I love make-up and fashion, creative writing and photography, so with all of those married together, it just made sense for me to start a blog. It took me ages to actually get it started, but in January, 2014 I did, and haven't looked back since. I've had so many amazing opportunities through blogging; recently I was the official blogger for Bank of Ireland at the grand final of a national fashion competition to name just one, and I've met some amazing people!
W.E: What are your favourite SS2014 trends?
Zoë: I love to totally ignore trends, you'll see me walking around in a Christmas jumper in the middle of July it it will not get a second glance from my family and friends! Having said that, I am really loving the whole boho, floaty, 60's/70's festival hippy vibe that's started. Cowboy boots, fringed kimonos, flower crowns, denim cut-offs and lived in grunge make-up is the ultimate in looking effortlessly cool.
W.E: Name the wardrobe staples you cannot live without.
Zoë: A white collared shirt can go under most things and make it look a bit more put together and pretty. Everyone needs a pair of denim shorts, they go with so many things! As well as a few nice dresses; you can just throw them on and look like you've made loads of effort, when actually it was just that you didn't have time to try and put together an outfit with different top/bottoms. Result.
W.E: How do you define beauty?
Zoë: I very much adhere to "beauty is in the eye of the beholder". I might think that skin tight leopard print dress with "swag" written across the front is hideous, someone else might feel sick at the sight of my pastel pink jumper covered in lilac bats. I think that's the fun in self expression, it'd be a bit boring if we all liked the same things.
W.E: Tell us a funny fashion story!
Zoë: Three words: My. Emo. Phase. The tacky fishnet fingerless gloves, the cheap, badly applied black eye-liner and the dodgy purple streaks... Who let me out of the house like that?!
W.E: An unexpected trend you love!
Zoë: This isn't fashion, more beauty, but coloured eye-liner. A bit of bright teal winged liner is one of my favourite looks right now!
W.E: Finally, what is your favourite Wear Eponymous piece this season?
Zoë: I love the mint pastel skater dress as it's perfect for spring/summer and simple skater dresses can be styled so many different ways!
To find our more about Zoë, visit her blog at Zoë with Umlauts.