With an industry obsessed with a size zero figure, the Wear Eponymous team look to break the norm and encourage women to embrace their figure – whether it should be curvy, athletic or skinny. We interview latest campaign and product model Nikki about her experiences as a model outside the traditional requirements of the fashion industry.
W.E: Hello Nikki! Introduce yourself and tell us a bit about you!
Nikki: My name is Nicola – I'm 24 years old. I've stayed in Glasgow for six years. I came over here from my home in Northern Ireland to study psychology at Glasgow Caledonian University. I ventured into modelling through doing a couple of competitions at home. There was one competition in Edinburgh that I won and as a result a lot of opportunities came from that. I also went to London to do a competition for Next Directory – and I quite enjoyed it so I thought I'd approach different agencies when I came over here. Obviously they have their “standard” type of model they wanted – and I didn't meet height and weight requirements as I'm just under 5 ft 7” and a dress size 8-10. I still wanted to model so I networked with a lot of photographers, joined different networks in Glasgow and arranged shoots myself – just for fun and I met a lot of people through it.
W.E: In your opinion, do you think models need to come in more than the “standard” form?
Nikki: Yeah, not everyone fits into the stereotype of 5ft 8”- 5ft 10” and the dress size 6 to 8 - with no hips or no bum or a certain measurement for your thighs! It is important to use a range of models - especially for online fashion as you need to represent the average woman and people come in lots of different shapes and size!
W.E: Tell us a a story about modelling that sticks in your mind.
Nikki: One thing that jumps out in my mind is the competition I did in Edinburgh. It was your standard evening wear modelling but there was also a bikini round and I was so nervous for it because the girls were so tall and really slim – there was going to be no jiggle down the catwalk! Then I came out onto the catwalk and just had to embrace it and be like “okay, I'm jiggling everywhere!” I was certain I wasn't going to win so when I did it was a massive shock that they actually liked the fact that I wasn't completely straight up/straight down and I had curves.
W.E: What is beauty to you?
Nikki: Beauty to me is from within – it's a feeling within yourself – it's about being confident and happy with what you have and not being pressured to conform to look like what everybody thinks you should look like.
Do you agree with Nikki? Tell us your thoughts on the current modelling standards by tweeting us at @WearEponymous.