Who Are W.E?


Wear Eponymous is an exciting fashion and lifestyle destination with a fresh and fun approach to luxury shopping. Created by a dedicated team of industry insiders who feel passionately about giving contemporary designers a chance to be discovered, we select key independent brands who we believe are doing it differently, creating something special and epitomise what it means to be eponymous.

As a multi-award winning brand, our small and perfectly formed team works closely as an agent on behalf of each new designer. This isn't just another retail site; this is a partnership. We work hard to ensure that our carefully selected brands are promoted to our sophisticated audience. Our customers and social media followers are extremely influential.

It is our vision to create a brand that not only operates ethically, but provides a luxury platform to promote independent designers equally.

We think everyone should embrace their individuality and eponymous means uniquely you. When shopping with us you're choosing to support emerging talent. Why follow the crowd when you can Wear Eponymous, Live Eponymous and be your own story.

With multiple ways to engage with us, behind the scenes insights and an ever growing fashion and lifestyle provision for our eponymous shoppers, we are creating the go-to destination for designers and customers alike.