The Power of Princes Square & Popping up on The Style Mile
Princes Square is more than an iconic building with a long history of service to the local community. It is also staffed with a great team of individuals who are there to support, nurture and assist the many styles of retailer who make up the centre’s provision, with popups being an integral part of their remit. The team fully supports and understands the importance of assisting the development of independent retailers, producers and creatives and does so much more than many of it’s commercial counterparts in providing a sophisticated showcase for many a developing business.
We have been fortunate to showcase in Princes Square on two occasion and for almost a year over that course. In that time we were able to introduce over 60 independents to their client base and each of these brands understood the importance of this platform and many felt honoured and humbled to have reached the level of consumer that they could only have dreamed of when they first began their business journey. You only had to read their websites, social media feeds or even speak to them in person to see just how excited they were to be included within such a stunning location.
Some of the brands that have passed through the doors of our Princes Square popup store include:
- Johanna Fleming
- Chouchou Couture
- Rachael McMillan
- Emmeline Lingerie
- Catherine Aitken
- Sweet Rosie Jewellery
- Beata Lei
- We Are Rushworth
- Timeless Candles
- Lit Fashion
- Mirelle Activewear
- Red Apple
- Euan McWhirter
- 14 Ten Designs
- Shona Guthrie
- Paulin Watches
We were able to provide these brands (and many more) with a key platform to engage with the key demographic which visits this luxury, prime retail location. This is no easy feat to achieve and takes teamwork, mutual understanding and a belief in each other. The Princes Square team understands this and, providing you are realistic with your aims and expectations, they will support you fully.
What’s also so unusual about working with Princes Square is the camaraderie between tenants, the team and both old and new featured brands. How often do you pass the baton in a retail space in such a warm and welcoming way, with brand integrity at the forefront? We were so proud to support Euan McWhirter in his takeover of the space and he, in turn, supported us as we moved onto the next chapter. Again, the centre team played a key part in making this smooth and stress free.
So as we reflect fondly on our time in this beautiful location we can’t help but think, why don’t we do it again? So we are!
We’re back in Princes Square this Saturday 12th November for 1 day only!
Come and visit us in the courtyard for some independent festive shopping as we present four fabulous brands including:
- Daisy Blue Candles
- VVA Handbags
- Euan McWhirter Jewellery
- Ryan James Menswear
We’ll be there from 9am - 6pm and can’t wait to say hello to some familiar faces and introduce ourselves to new fans of independent design.